Operator. Builder. Behavioural scientist.
25 years running P&Ls and leading transformations in financial services, digital, telecom, and consumer. Most recently SVP, Strategy & Growth at ATB Financial. Founder of League, building the Youth Sports Nutrition category. External member of a federal departmental audit committee. ICD.D certified, M.A. Behavioural Economics.
About
I run P&Ls. I build teams. I lead transformations, with a point of view shaped by customer evidence and behavioural science.
25 years across financial services, digital, telecom, and consumer. Most recently SVP, Strategy & Growth at ATB Financial, accountable for the bank's retail mortgage P&L and strategy across everyday banking, deposits, and credit. Earlier, senior roles at Shaw Communications and WestJet, and agency-side leadership at HUGE. Consulting work as an applied behavioural scientist with Irrational Labs, and adjunct teaching alongside.
The thread through the work is transformation: rebuilding products, channels, and teams so large, regulated organizations actually change. My M.A. research set out a behavioural pathway to organizational transformation, and my DBA research continues in the same space, on how transformation gets realized rather than just launched.
Founder of League Nutrition Inc., building the Youth Sports Nutrition category.
I hire well, name the real problem, and give people room to do work they're proud of.
B.Comm, University of Calgary. M.A. Behavioural Economics, Chicago School of Professional Psychology, thesis on a behavioural pathway to organizational transformation. DBA candidate, Athabasca University, researching how large organizations realize transformation. ICD.D, Institute of Corporate Directors. English, French, Mandarin.